Senior Product Designer
I transform complexity into intuitive, research-driven experiences that empower users and drive business impact.
I craft seamless, scalable digital experiences by blending empathy with AI, driving smarter, faster innovation that delights users and fuels business growth.
Trusted by teams at
About me
Senior Product Designer focused on clarity, systems, and outcomes, from discovery to shipped work.
Summary
I design products that feel effortless to use, especially where complexity is high (enterprise, data, AI workflows). I partner closely with engineering and stakeholders to ship solutions that are measurable, accessible, and scalable.
What I’m known for
Turning ambiguous problems into clear, testable flows
Design systems that scale across teams
Data-rich UI that stays legible under pressure
Human-in-the-loop AI patterns
14+
Years of experience
40+
Companies worked with
200+
Projects delivered
10+
Designers mentored
Featured case studies
Fintech • Data • Mobile
Bank App Investment Feature
Impact: Increased feature adoption and reduced drop-off through simplified decision steps.
Data • Platform • Enterprise
Developer Experience Dashboard
Impact: Improved triage clarity with consistent IA and metrics-driven dashboards.
Design Systems • Data • Platform
Financial Reporting Platform
Impact: Streamlined financial reporting with optimised reporting workflows, reducing offline processes and enhancing overall efficiency.
Articles
The squircle explained: Mathematical design theory and real-world applications
From the sleek icons on your smartphone to the subtle curves of modern architecture, one shape has quietly become a staple in modern design, the squircle.