Hi, I’m Max 👋
I craft user-centered digital experiences with empathy and AI
13+ years blending human-centered design, generative AI and design systems to drive innovation and impact.
Starting as a digital designer over a decade ago, I’ve grown to believe design is much more than aesthetics, it’s a powerful tool that bridges the gap between users needs and business goals. Early in my career, I focused on crafting visually compelling interfaces and over time I realised the true impact comes from understanding people deeply and solving their real problems.
This realisation fuelled my passion for human-centered design, where empathy guides decision making. Embracing emerging technologies like generative AI has allowed me to innovate faster and smarter, transforming workflows and uncovering insights.
Throughout my journey, I’ve had the privilege of collaborating with diverse teams across global organisations, helping them build scalable, accessible, and meaningful digital experiences. Mentoring junior designers and fostering a culture of collaboration and continuous learning has become a core part of my work, as I believe great design thrives in inclusive, empowered teams.
Core competencies
User Experience Design
I dive deep into understanding how people think and behave, shaping digital experiences that feel intuitive and satisfying. It’s not just about making things pretty, it’s about crafting flows that anticipate needs and remove friction, making every interaction effortless.
Design Systems Management
Consistency is key at scale. I build and maintain design systems that act as a shared language across teams, streamlining development, boosting collaboration, and freeing up time to focus on innovation instead of reinventing the wheel.
Agile Collaboration
I thrive in fast-moving teams where communication and adaptability matter. Working closely with product owners, developers, and other stakeholders, I help keep design aligned with shifting priorities without losing sight of quality and user impact.
Accessibility Design
Design is only as good as its reach. I prioritise accessibility to create experiences that welcome everyone, no matter their abilities. Making products usable and enjoyable for all users isn’t just an add-on, it’s a responsibility.
Generative AI
I leverage generative AI as a creative partner, speeding up prototyping and uncovering insights that might otherwise take weeks to find. This blend of human intuition and machine power lets me explore ideas faster while staying grounded in what users truly want.
User Research & Testing
Real user feedback is my compass. By running thoughtful research and testing, I uncover hidden pain points and validate assumptions, ensuring that every design decision is backed by actual human experience, not guesswork.
Workshop Facilitation
Bringing people together to brainstorm, prototype, and problem-solve energises me. I guide teams through creative workshops that spark fresh ideas and build shared understanding, turning abstract challenges into clear design paths.
Stakeholder Management
Good design needs strong champions. I work to build trust and clear communication with stakeholders, translating complex design concepts into business value and fostering alignment so that great ideas can thrive and get built.
